But precisely why is this info useful? Well, by maintaining this type of log of internet site traffic, you can use it to see whether there’s one particular section of the site which is attracting visitors, or in the event that there are many of return viewers. This stats are next generally made use of to help to improve the site, if there’s a particular page on the site that’s largely being overlooked, it might show that this page is possibly not really interesting, or maybe not easy to access. This would make it possible for a internet site manager understand that either the web page subject material needs to be examined, or even the site layout to allow better access to that specific webpage.

Understand that site traffic continues to be the greatest challenge for most online marketers . . . where to find it, whether or not to pay for it, how to boost it. So give consideration to this brilliant option… Increase Web Traffic

The actual hosting server log more or less allows you to recreate each visitors experience on the site, starting from how they found the web site, precisely which pages they went to, whatever they checked out on every page, and what it was that encouraged these people away from the page. This will permit the people managing the web site when there’s some specific factor driving away users, or if a distinctive offer on a different webpage is pulling in a greater than ordinary number of viewers. Typically the best way to increase the circulation of traffic on a web site is by paying out to promote your business on another site, as this provides a direct hyperlink from their web page to your site. As a result, in the event that you are able to get your offer on a specially effective web site, for instance a social network site having a lot of daily guests, your chances of someone visiting that website link and browsing your web site tremendously improve. Even so, this operates in reverse as well; if an individual pays to publicize on your own site, then though you receive the income from the ad, it will increase the probability of any visitors visiting that advert and leaving your web site. But in case people started to do that, a track record of it would obviously be kept within the hosting server log. Therefore if one specific advert was taking too many of your website visitors, it would not be beyond your capacity to remove that ad to prevent consumers clicking that specific hyperlink.

In summary, web traffic logs supply a method of checking how productive your site, though typically the most attention is paid to the quantity of views the site received, no matter if they be views of a few seconds or half an hour. With careful examination, web site traffic information can be an indispensable tool for a web-site manager.

There are two things to online business success: product and people. That is, develop a product and find people to buy.

The product is easier to get. To get a product, simply become a consultant. That is, you have to research and teach others. It could be an affiliate product or one you created, let it be something you have passion for so that you can be able to teach. But because the average human being is too dumb to understand, they will want to know more, hence you help by selling them solution.

Getting people to buy the product is the difficult part. That is why so many sites fail. You see, no matter how awesome your product is, if people cannot find your site, it will fail. But if you have traffic, no matter how stupid your product is, people will buy.

Then how does one get targeted traffic? Listen to this: traffic is not a transaction, it is a process. Process simply means learning. If you cannot trade with the trend and learn traffic tricks, methods, and new techniques, you will never make money online.

The report “Why your site is not making sales” looks at the merit and demerit of traffic techniques like link exchange, submitting articles, pay-per-click, search engines, email marketing, autoresponders, forum posting, popups, offering freebies, classified ads, banner ads, blogs, targeted hits, plus others, and declared “Traffic generating is full of confusion, guesswork, and scam. It is not ridiculously simple.”

The report, which you can download free at http://superriches.com, made it clear that “You will not get traffic while sitting on your pajamas, feet up on your desk, sipping your coffee. You need to work very hard.” It is not really hard work but smart work. Avoid traffic fraud like linking farms, automated link exchanges, and linking software. And instead chase cheap holistic traffic methods that will bring not just visitors but customers.

If the learning never stops, the traffic will never stop. You just have to be a student for life.

Bright Johnson is a writer and publisher of http://www.superriches.com

Google doesn’t explain the details of their updates and algorithm changes. It is widely thought they made moves to crack down on spamming and techniques designed to fool their indexing efforts. And possibly sites that added lots of irrelevant links in a short period were penalized. Google representatives have also stated publicly, in forums, that if you link to a “bad neighborhood” you could be penalized.

I can’t get inside the Google algorithm anymore than anyone else, but I strongly believe that linking should go on in a “natural” way, in a way that predates the linking craze which Google itself helped to create. Here are some elements of a natural linking strategy.

1. Link to kinds of sites that will provide good resources for your web visitors.

This is actually the very idea behind Google’s system of Page Rank. Sites that are “cool”, that are informative and interesting will get “votes” or links from other sites on the basis of their value as a web resource. So, link to those sites that are worthy of being in your link directory.

2. Don’t link blindly just because someone is willing to give you a link in return.

Check out any site that is proposing a link exchange with you. Are they a possible spam site? A site that has no content and only ads, or a site in fields such as online gambling, pornography, or similar areas would be suspect. If the site has a page rank of 0 and also has none of its interior pages indexed by Google, then it may have been penalized. You can tell how many of its pages are indexed by making this search: site:www.suspectsite.com .

3. Link to those sites that cater to your target audience.

In the early days of the Internet, the main incentive to link was that it would provide you with some targeted traffic. This concept is still valid. If you have a site about yoga, then find sites whose visitors would likely be interested in yoga and propose a link exchange with them. You may or may not raise your page rank with this exchange, but you will get the kind of visitors that you are looking for.

4. Get One-Way Non Reciprocal Links

There are two primary ways to get these valuable one-way links. The first way is to make your site so informative, so useful, so authoritative, that people will mention it or list it without you having to do anything at all. This is of course not an easy task, but it should be a target. You should strive to be the best in your field and if you can approach this goal then you will be noticed and you will get links without even asking for them.

Another way to get one-way links is to write articles and get them published on other websites. You are probably an “expert” in the field covered by your website. Share your expertise with others in the form of 600-800 word articles. You can distribute your articles in the article distribution groups of Yahoo! Go to http://groups.yahoo.com and make a search for article publishing or free reprint articles and you will find a number of places where you can place your article. Remember to include a link back to your site in the resource box at the end of the article.

So, don’t press the panic button. Keep your link and resource directories but build them up in a way that adds value to your site and helps you to get an extra flow of targeted traffic. If you have the skill to get non-reciprocal links, then by all means get them.

Copyright 2005

Donald Nelson is a web developer, editor, and social worker. He has been
working on the Internet since 1995 and is the proprietor of A1-Optimization,
http://www.a1-optimization.com, a firm providing search engine optimization,
copywriting, reciprocal linking, and other web promotion services. He
publishes a monthly ezine, A1-Web Promotion Tips, available at
http://www.a1-optimization.com/newsletter.html

An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.

Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.

The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

The third way is through writing one’s own articles. This is an effective way in promoting a website, because good content that is appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.

The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.

The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

The seventh is by knowing one’s market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward. It is always advantageous to plan one’s moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.

Keith Gloster is a ten-year Networker and Affiliate Marketer. He has stumbled upon a proven system that works because it solves four major problems 99.99% of marketers face which are traffic generation, prospecting, lead generation and follow-up! To learn more about this amazing new system and subscribe to his newsletter, visit: www.free-mlm-leads-generator.com

I’m SEO Stoopid because I didn’t properly take notice of what my stats could have told me.

If I would have done, I would have noticed something sooner and factoring that something into my response would very probably have saved me a goodly number of lost posters and art print sales.

My site, www.kruse.co.uk/, is about SEO. I’ve been doing it since 1996 or thereabouts and have clients of many years standing. Halfway through last year, I started adding posters pages to it. It’s restful and unoressured compared with a lot of SEO, plus I wanted to see how fast I could get unrelated pages indexed and where and with whom, plus unexpectedly I found that I enjoyed doing it, lots of reasons.

When the first two phases of Jagger hit, I was cool. It washed over my seo clients the way I expected it to (it had no effects at all), and it washed over my (by now only mostly) SEO site the way I expected it to (it had no effect at all there either).

Then came the third wave. Oh dear!

My site’s serps (not my clients’ – they’re all fine) went into a decline that they still haven’t come out of. I was getting damp postcards from my serps telling me what depth they were reaching. They told me in one message they’d dived deeper than any known footballers. Imagine! If they ever come back up they’ll need time in a decompression chamber before they can surface again.

I decided that since I was tanking anyway no-one would be finding my poster pages from the engines and so now was the time to hive my poster pages off to their own site, something I’d been meaning to do for some time as a site is unlikely to do well for two such diverse subjects. I got myself a new domain for them too, www.here-be-posters.co.uk/ in anticipation of the day when I have more time and can settle them down on their own dedicated space – the demand I had for them shows that they deserve it and I’ll be attending to this in the New Year.

I put them in a little backwater personal hosting space I have with my Broadband ISP. I have a custom 404 on my main site and I adjusted it to make it plain to folk that I’d moved the posters to a new domain as they were swamping my SEO efforts.

Now I always kept a good eye on my stats but I’d failed to note that results from Google, these days, aren’t just from Google any more. They’re from Google Images too – and despite the fact that I’d tanked in Google.co etc for text seaarches, unknown to me as my old stats package didn’t make the distinction, my posters were still very very well ranked in Google Images. I only found this out by studying my Google Analytic stats, a service I’d only recently signed up to in anticipation of clients expecting me to keep them abreast of Search Engine and SEO events in general. Normally I leave it a while before jumping aboard, wait till the kinks get ironed out, but with all the publicity i didn’t think I’d be afforded that privelige.

I checked out “Michael Sowa Prints”. I was in the 80’s in Google.com but to my amazement I was at positions 1 and 3 in Google Images. I checked out “Salvador Dali Prints” and “Escher-prints”. Same kind of deal, I was well off the main map and out in the boonies in the text-driven Googles but top 5 in Google Images. Go see, they’ll probably still be there even now.

So, what was I to do? All those potentially hard-to-get serps were going to waste as when people didn’t see the result they expected when they clicked through, just my 404 page (polite though it was) they just went somewhere else.

Hurriedly put all my pages back up again is what I did, and on my SEO site too, (www.kruse.co.uk/), thinking to catch what business I can from what’s left of the Christmas rush. I’ve left all of the links to the new site (www.here-be-posters.co.u k/) in place as they’ll get people hopping back and forth from each site to the other, hopefully without realising. All the posters and art prints, the wall tapestries too, will have to be moved over eventually and on a permanent basis. You can have a site about SEO or a site that uses SEO to sell posters, you can not, not for any length of time, have just the one site that does both.

Not the way Google are ordering the universe anyway.

I’ll change over slowly in January using individual 301 redirects and this time they really will be permanent.

For now though I don’t believe it’ll matter as Google, according to their own stats via Google Sitemaps, have no info yet about www.here-be-posters.co.uk/. I’ll see it doesn’t get indexed properly before I’ve moved everything over permanently.

But look at the sales opportunity I very nearly missed, eh?

Moral of the story is, make sure your stats package is the best that it can be. I don’t think I’ll be using my old stats package too much from now on, but I will keep it on as it does have some individual visitor tracking capabilities that Google’s version of Urchin currently lacks. Always remember, reading your stats regularly will save you money and time in the long run.

But do make sure they’re as detailed as possible – you may miss important information if they aren’t! Don’t be an SEO Stoopid!